Curriculum vitae

Aniska Berry

Senior Product Designer

UX education · Product adoption · Workflow UX · AI-assisted design

12+ years across UX/UI, product design, workflow UX and product adoption. Remote product designer since 2016.

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“I'm strongest in the messy middle: complex products, unclear flows, scattered knowledge, and systems that technically work but still leave users unsure. I turn that complexity into clearer journeys, usable interfaces, and learning experiences people can understand, trust, and adopt.”

Senior Product Designer with 12+ years across UX/UI and product design, with a focus on complex workflows, product adoption, learning experiences, content architecture, design systems and AI-assisted product work. I work best where products are complex, context is scattered and users need clearer journeys, better structure and calmer ways to move through a system.

Section 01

Capability snapshot

Grouped by how I actually use them across product work.

Product & UX

  • Product Design
  • Workflow UX
  • B2B SaaS
  • Product Adoption
  • Journey Mapping
  • UX Audits
  • Product Strategy
  • Learning Experience Design

Content & Enablement

  • Content Architecture
  • UX Writing
  • Instructional Content
  • Product Education
  • How-to Video Production
  • Research Synthesis
  • Mentoring

Design Systems & UI

  • Design Systems
  • Interface Clarity
  • UI Patterns
  • Prototyping
  • Advanced Figma
  • Accessibility

AI Fluency

  • AI-assisted UX Workflows
  • Research Synthesis
  • Content Structuring
  • Prompting for Exploration
  • Rapid Prototyping

Engineering Base

  • HTML & CSS
  • Front-end-aware Design
  • JavaScript Basics
  • Git Versioning

Section 02

Featured experience

The roles where the messy-middle work, product education and independent ownership live.

Founder & Independent Product Designer

Nueberry

Jul 2013 – Present

Independent product design practice spanning UX strategy, workflow design, product education, AI-assisted prototyping and creative ventures for local and international teams.

  • Led product work across fintech, education technology, security, healthcare concepts and digital SaaS environments.
  • Worked across the full product journey, translating business goals and user needs into clearer journeys, interface flows, prototypes, design systems and developer-ready specifications.
  • Used AI-assisted tools for research synthesis, UX auditing, content structure and rapid prototyping while independently managing work across distributed product teams.

Product Designer

Asset Control / Bluehook

Nov 2024 – Jun 2026

Focused on product adoption, workflow UX, design systems, content architecture and product enablement across a complex B2B SaaS platform.

  • Designed and refined UX/UI flows for complex system setups and operational workflows.
  • Turned scattered product knowledge into a structured self-service Resource Academy with clearer learning pathways and short instructional videos across desktop and mobile.
  • Supported product adoption through onboarding, education journeys, UX writing and product enablement.
  • Maintained design-system integrity across product and engineering, using AI to support UX audits, instructional scripting, documentation and rapid exploration.

Product Designer

10X Investments

Jan 2023 – Dec 2023

Supported the shift from agency-led design towards a stronger in-house product design function centred on clarity, trust and decision-making.

  • Conducted web-ecosystem UX audits and journey reviews.
  • Identified content and experience gaps across key customer journeys.
  • Supported refreshed design direction, style-guide work and clearer digital experiences.

Product Design Lead

OrderIn

Jun 2022 – Oct 2022

Streamlined early product journeys, interface layouts and onboarding MVPs for a B2B delivery-as-a-service environment.

  • Translated operational and business requirements into clearer workflows and usable product direction.

Product Designer — Contract

ServCraft

Jan 2022 – Apr 2022

Contract product design engagement across multi-persona operational workflows.

  • Mapped multi-persona operational workflows through practical field research with accounts teams, administrative users and field technicians.
  • Translated real-world observations into clearer product journeys and interface improvements.
  • Supported a developing designer through feedback, collaboration and mentorship.

Section 03

Earlier career timeline

  1. UX/UI Designer

    Feb 2021 – Dec 2021

    AO Technology Group

    Designed high-fidelity experiences across educational technology, fintech, startup and wearable product environments. Worked with specialists and stakeholders to translate complex requirements into understandable and engaging interfaces.

  2. User Interface Designer

    Jun 2017 – Feb 2021

    Cash Connect South Africa

    Designed interface patterns and owned front-end delivery layouts using HTML and CSS during a major digital transformation. Worked in a small, highly collaborative team using rapid workshops, paper prototyping and direct stakeholder feedback to test and rebuild ideas quickly.

  3. Web Designer / Web Developer — Contract

    Jul 2016 – Jun 2017

    BMW Group South Africa

    Designed and supported dealer-facing portal experiences, simplified operational digital workflows and balanced design, web implementation and project coordination within BMW's established brand standards.

  4. Frontend Web Developer / UI Designer

    Jun 2014 – Jun 2016

    Dot Slash

    Designed and implemented responsive digital experiences, combining front-end development with practical UI design across varied client projects.

  5. E-commerce & Digital Operations Coordinator

    Apr 2013 – Jun 2014

    The No Nonsense Group

    Supported e-commerce operations, digital content, customer-facing touchpoints and practical coordination across online business workflows.

Section 04

Learning & Impact

Selected work where product design, education and inclusive problem-solving overlap.

Bluehook Resource Academy

Structured product education and created short how-to content across mobile and desktop to help users become more confident and self-sufficient.

WombatWords

Designed an educational experience that balanced therapist control with a child-centred, understandable and engaging interface.

Purpose-led explorations

Developing concepts around cancer-treatment education, accessible health tracking and inclusive experiences for users facing literacy, language, data and device barriers. Currently developing work, not a launched commercial product.

Section 05

Ecosystem tool stack

Figma and Figma AI for interface modelling and prototyping; Lovable, ChatGPT and Gemini for instructional scripting, UX auditing, research synthesis, product storytelling and rapid code exploration; Miro and UXPressia for structural blueprinting, workshop collaboration, persona work and journey visualisation.

Distributed Scale

Working remotely across local and international teams since 2016, with experience in self-directed planning, distributed collaboration, international time zones and independent delivery.

Section 06

Education and credentials

Education

Project Management Foundations

Damelin

Groundwork for managing stakeholder expectations, workshops, and delivery timelines.

BSc in Computer Science

Incomplete

University of the People

Studied system architecture and software logic to build strong implementation awareness and engineering empathy before focusing fully on product design.

Credentials

  • Artificial Intelligence for Design
  • UX DesignOps: Overview
  • UX DesignOps: Managing Stakeholders
  • Vibe Coding
  • Intro to Project Management
  • Interaction Design Foundation — former multi-year member and learner

Languages

English · Afrikaans

Native or bilingual proficiency

Portfolio

Selected product scenarios

A few doorways into the portfolio.

Want the quick version?

Download the 2-page PDF CV, view selected product scenarios, or reach out directly.